How does the INOA technology Work?
INOA works with the ODS technology (Oil Delivery System): an unprecedented oil base that increases the active potential of the haircolor system while preserving the hair strands natural protective layer twice as much as traditional ammonia-based permanent haircolor*.

*Helps preserve the hair's natural protective layer after 1 and 5 applications



How is MEA (monoethanolamine) different from Ammonia?
The advantage of monoethanolamine compared to ammonia is the absence of unpleasant odor, which is a considerable advantage.



How is it possible for INOA to have no odor?
The total absence of ammonia and the use of an odor-free alkaline agent (MEA) make it possible for the INOA formula to have no odor at all. This technological achievement offers professionals and customers alike the first 3-part permanent hair color product that is ammonia-free and fragrance-free, with a creamy, smooth texture.

This is a major breakthrough that will completely transform the haircolor experience in salons. Thanks to INOA, the ideal salon is now attainable by all professionals: a pleasant technical space with no strong odor, leaving room for artistic creativity and a focus on customer satisfaction.



What is different about the INOA color result?
The INOA color result is authentic & exact to offer real neutral cool tones and vibrant warm tones. Inoa delivers seamless, unrivaled grey coverage visit after visit.

 



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